Assurant appoints new European CEO

Assurant appoints new European CEO

Assurant Solutions has appointed Chris Harrison, former Lifestyle Services Group (LSG) CEO, as president and CEO of its European businesses. 

Harrison was CEO of Lifestyle Services Group from April 2012. The company, which was the insurance arm of Phones 4u, was bought by Assurant for £107m last week as part of a strategy to expand into the European mobile phone insurance market.

Prior to joining Lifestyle Services Group, Harrison served as CEO of ACE Group’s combined insurance European division, where he was responsible for developing the business model and distribution strategies across the region.

Harrison will assume the Assurant Solutions European leadership role from former European CEO Mike Balsley, who will return to an executive position in the United States.

Craig Lemasters, president and CEO of Assurant Solutions said: ‘In recent years, we have concentrated our focus in the European markets on mobile device protection and extended protection plans for the things that matter most to consumers. I am delighted to welcome Chris to the Assurant Solutions European team. His experience in the mobile insurance business will prove invaluable to us in this strategically important sector and support our efforts in the extended service contract market as well.’

Harrison said: ‘As Lifestyle Services Group becomes part of Assurant Solutions, we enter an exciting new development phase that I firmly believe will be valuable and productive for our European clients and their customers.’ 

Written by Mobile Today
Mobile Today


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