Motorola reveals plans to develop 'build your own' smartphones

Motorola reveals plans to develop 'build your own' smartphones

Motorola has unveiled new customisable handset hardware, which it said will do for smartphone design 'what the Android platform has done for software'.

Project Ara was revealed this morning by the Google-owned manufacturer. Consumers can plug different modules, which could be processors, displays or keyboards, into an endoskeleton that houses the device.

Motorola's Paul Eremmenko said: 'Our goal is to drive a more thoughtful, expressive, and open relationship between users, developers, and their phones. To give you the power to decide what your phone does, how it looks, where and what it’s made of, how much it costs, and how long you’ll keep it.'

He said the company had been working on the project for the past year. Motorola will work with Phonebloks, which ran a recent Kickstarter fundraising campaign to raise money for a similarly designed device. Eremenko added: 'Project Ara is developing a free, open hardware platform for creating highly modular smartphones. We want to do for hardware what the Android platform has done for software: create a vibrant third-party developer ecosystem, lower the barriers to entry, increase the pace of innovation, and substantially compress development timelines.'

No details about launch dates, pricing or target markets was released this morning but Motorola said more would be announced in the coming months.

Author: Graeme Neill

Written by Mobile Today
Mobile Today


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