A boom in tablet sales is expected over the Christmas period as cut price devices hit the market.
Research by YouGov has found that the number of tablets in UK households will grow from 17.4 million to over 20 million after the Christmas season. Around 29% of the UK adult population has access to a tablet, and the finding show 11% of tablet owners want to purchase a new one in the future. More than half of this group wants to buy a device over the Christmas period. A fifth of the non-tablet owning population is likely to get one in the future, with a third (2.2 million) expecting to receive one over the festive season.
In September Tesco revealed a cut-price tablet, the Hudl, which retails at £119, while Carphone Warehouse waded into the Christmas tablet war by revealing the £49 Avoca. At the other end of the scale, Apple announced its new iPad Air and iPad mini with retina display last week, available in the UK from the 1 November. Twenty-eight percent of tablet owners are getting additional devices, which is perhaps a consequence of more low-cost tablets hitting the market.
Director of telecoms and technology at YouGov, Russell Feldman, said: ‘The tablet market is now firmly part of the technological mainstream, as shown by the recent entry into the market of mass market brands such as Argos and Tesco. With such a range of options tablets now cater to all demographics, with the easily affordable at one end of the scale and new premium models at the other. Not only do more consumers own devices, but a growing number of people also have more tablets as they use them in different ways. Because of all this, we believe by February next year – after the Christmas and sales season are over – there will be around 20 million tablets in the UK.’
Author: Matthew Campelli