Nexus 5 joins autumn smartphone battle

Nexus 5 joins autumn smartphone battle

Carphone Warehouse, Three and O2 have clinched a deal to range the latest Nexus smartphone from the LG and Google partnership.

The Nexus 5, launched today (November 1), aims to throw down the gauntlet to rival Samsung’s Galaxy S 4 and Apple’s recently launched iPhone 5s. The flagship device is the first smartphone to be powered by Google’s new Android KitKat operating system and the first Nexus smartphone to be 4G enabled. The Nexus 5, which is also available on Google Play Store, is also the slimmest, lightest and fastest Nexus smartphone to date.

O2 has nabbed the exclusive for the 32GB device in store, with the handset priced £339. The 16GB device will be priced £299.

This is the second Nexus device LG has made for Google and it is the only manufacturer to have been commissioned by the software giant to produce two Nexus smartphones. It follows rave reviews for the Nexus 4, launched in November last year, which saw stocks sell out on Google Play store within half an hour.

The Nexus 5 will be welcomed by Google Android purists. Like previous Nexus smartphones the device gives users an unimpeded experience of Google’s operating system without any additional overlays. LG said its advanced technology also played a key role in optimising the new Android KitKat operating system.

LG said the Nexus 5’s 5-inch Full HD IPS display ‘provides stunning colours and resolution’, while the minimised bezel is similar to what LG built in its own recent G2 flagship device. The manufacturer said its In-cell Touch technology would improve outdoor picture visibility and quicker response times. The sleek device comes with a high gloss front screen and a stylish matte black back cover, weighs in at just 130g and is a mere 8.59mm deep.

The Nexus 5 also ramps up the Nexus camera specs with an 8-megapixel camera which comes with Optical Image Stabilisation (OIS) and HDR+ video recording. The handset is driven by a Qualcomm Snapdragon 800 processor supported by a 2,300m Ahn high voltage battery. Carolyn Anderson, head of mobile marketing for LG UK, said: ‘This is the next step in a successful partnership between two industry leaders. It’s been another great year for LG with the launch of the G2, and we believe the Nexus 5 more than lives up to the hype.‘By using some of the best technology available, we’ve created a phone which allows people to get the most out of the genuine Google experience they love.’

Author: Carol Millett

Written by Mobile Today
Mobile Today


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