Windows Phone was the only operating system to grow market share during the last quarter, with the operating system now accounting for 11.4% of every smartphone sold in the UK.
According to the latest figures from Kantar Worldpanel ComTech, the Microsoft operating system now makes up one in 10 smartphone sales in five of the biggest European markets. For the three months ending 3 September, Android remained the most popular OS in the UK, with a share of 58.4%. However, its share dipped by a fifth of a percentage point compared to 2012. Apple also saw its share shrink by one percentage point to 27.0. BlackBerry's rocky time continued, with its market share declining more than five percentage points to 3.1%.
Dominic Sunnebo, strategic insight director at Kantar, said: 'August is traditionally a quiet month for Apple as consumers wait for the release of new models, and strong sales of the iPhone 5S and 5C at the end of September did not manage to make up for the lull. The full impact of the new iPhones will be seen at Christmas when iOS is expected to bounce back strongly in Britain, the US and Australia.'
Smartphones now account for 68% of all mobiles in the UK, with 87% of devices sold during the past three months a smart handset.
Author: Graeme Neill