International calling and pre-pay MVNO Now is weighing in behind the recently launched international industry association, iMVNOx.
Now has joined iMVNOx, which launched earlier this month at the MVNO Industry summit in Poland, making the MVNO one of the association’s founder members.
iMVNOx is a trade body open to all players in the MVNO industry, including MVNEs, MVNAs and mobile operators’ wholesale divisions. It aims to address the common challenges facing MVNOs globally, including regulatory issues, number porting problems and ways to raise public awareness of MVNO services.
Asif Karim, Co-Founder of Now said: ‘For too long the MVNO sector has been drastically underrepresented in the mobile industry putting it at a significant disadvantage. iMVNOx will give the entire MVNO sector a strong, clear voice whilst offering all MVNOs a significant and credible platform to tackle collective challenges more effectively. As one of the founding organisations behind the association we have positioned ourselves at the forefront of the market, helping to steer the direction of the industry moving forward.’
The association will initially focus on the UK and European markets due to the strength of the MVNO sector in these geographies. It is hoped that the advanced experience in the European market will help lead the 812 strong global MVNO community which has a subscription base of 125 million customers.
Karim added: ‘By co-operating and speaking jointly as a community, MVNOs will be able to add value to their proposition within the mobile market place. Now views this as an ideal opportunity to further enhance the quality of service we offer our customers whilst driving higher standards to make the sector more reputable internationally.’
A key first step for iMVNOx will be to engage with MNO wholesale divisions to encourage support for the association and open communications with MNOs for its members.