Doro signs Shop Direct deal for handsets

Doro signs Shop Direct deal for handsets

Littlewoods and Very are the latest retailers to sign ranging deals with Doro, after its parent company Shop Direct signed a deal with the manufacturer.

Shop Direct brands will stock the PhoneEasy 506 and PhoneEasy 606 as part of the deal. The 506 is an entry level candybar phone, while the clamshell 606 has features such as Bluetooth, reminders and a FM radio.

Chris Millington, managing director of Doro UK and Ireland, said: 'Non-traditional mobile phone retailers such as the Shop Direct brands have proved to be a successful market opportunity for Doro in the UK. They are well-respected brands with thousands of loyal customers and great online stores. By listing these two handsets with Shop Direct we will not only reach its wide audience and help generate new business but also align ourselves with an important UK brand.'

Author: Graeme Neill

Written by Mobile Today
Mobile Today


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