O2 is teaming up with Argos to provide free wi-fi in all its 735 stores across the UK and Ireland.
The high street retailer has more than 124 million customers walk through its doors every year, all of whom are eligible to use the service free, regardless of their own mobile and broadband operator. Once customers sign up with the wi-fi they will be able to take advantage of the operator's 9,000 hotspots across the country. O2 has signed deals with the likes of Subway, Toni & Guy salons, Fuller’s pubs, Debenhams, Costa Coffee and McDonalds during the past 18 months.
O2 business director Ben Dowd said: ‘It’s great to welcome another leading brand on board with O2 Wi-fi. We’re delighted to work with Argos to deploy our state-of-the-art wi-fi for customers and employees, building on our existing relationship with Home Retail Group. Like us, Argos understands the importance of delivering digital experiences in-store to deepen the relationship it has with its customers.’
Argos managing director John Walden added: ‘We have seen strong growth in mobile transactions with sales through mobile devices now accounting for 16% of our total sales. We know there is a strong appetite from our customers to have the convenience of accessing their devices on the move, in a way that suits them. Free high speed O2 Wi-fi in our stores is great for customers and it also enables our stores to provide even better customer service by sharing online content such as extended ranges, enhanced photography and even product videos with customers.'
Author: Matthew Campelli