Troubled smartphone manufacturer HTC is dumping award-winning retail training company Twenty5Eight in favour of training agency Ignite.
The move follows a major review of HTC’s training strategy in the face of the manufacturer’s spiraling smartphone sales. Ignite will take over the training contract in January next year, ending more than four years working with Twenty5Eight. More than 20 staff who worked on the HTC contract will move over to Ignite.
Industry players criticised the move this week, questioning the wisdom of HTC making such a radical change in the midst of the mobile industry’s busiest quarter.
HTC’s UK general manager Peter Frolund defended the move. He said Ignite ‘presented the most compelling and innovative way for us to support frontline sales staff and help create greater understanding of HTC’s approach and the details of our handsets’.
He said training is set to be a ‘huge area of focus’ for HTC in 2014. He added: ‘We have ambitious plans to ensure that the excellence of our handsets – led by the UK’s most-awarded phone in the HTC One – is matched by retailer support that brings HTC’s features to life for customers in stores.
‘We’re going to be investing more than ever in this area of our business and feel that we now have a partner who can help us deliver our aims.’
Author: Carol Millett