O2 has continued its outdoor public wi-fi rollout by announcing its partnership with Newark and Sherwood District Council.
The operator already provides the outdoor service for parts of London, including Canary Whaff, Westminster and Kensington and Chelsea. Newark will become the first 'digital market town' when O2 begins installing its wifi technology in January next year. The service is free for everyone, and once registered, users can take advantage of any of O2's 9,000 wi-fi hotspots in the UK.
The cost of the equipment will be shared between O2 and the council, and the wi-fi will help to enable retail promotion, and providing town centre information for tourists. The news coincides with the publication of O2's 'Wi-fi Britain' report which revealed a quarter of Brits rely more on high street wi-fi than they did two years ago.
MD for commerce at O2, Gavin Franks, said: ‘We’re delighted to partner with Newark and Sherwood District Council to be the first operator to bring free public wifi in the historic market town Newark. It’s a great example of how we’re supporting the Government’s ambition to develop the continuing rollout of cellular technologies throughout the UK to bring further connectivity to more rural areas.’