EE celebrated the launch of its partnership with Tech City by switching on ‘world-leading’ 300Mbps 4G in the presence of Prime Minister David Cameron.
Initial plans to team up were announced in May, and over the last six months the UK's largest operator has invested £3.6 million in improving network coverage in the area. Tech City, the area in East London inhabited by over 1,300 tech businesses, was the first location in the UK to get double-speed 4G upon launch in July. EE also confirmed it will be partnering with Boxpark Shoreditch, the world’s first pop-up mall, to create ‘one of the most advanced shopping experiences in the world’.
EE CEO Olaf Swantee said: ‘By pioneering 4G innovation in the UK, we want to help British businesses switch on and start up. That’s why we’ve partnered with Tech City to deliver superfast services to some of the UK’s brightest new companies. Today, we are officially switching on our 300Mbps 4G network here, and will be giving selected digital businesses exclusive access to this groundbreaking technology. The 300Mbps service will be commercially rolled out in 2014 and means British businesses here in Tech City – and across the UK – will be able to steal a march on their competitors in Silicon Valley, Korea and Japan.'
Prime Minister David Cameron added: 'The world of business is changing rapidly and one of the most promising opportunities for new jobs and growth lies within a new wave of high growth, highly innovative digital businesses. This is why, as part of our plan to help Britain succeed, we established Tech City UK to support the creation of a technology cluster in East London and committed to help these businesses to become cornerstones of our economy.'