Samsung has announced the opening of its London Innovation Centre which aims to drive innovation by studying consumer and business behaviour.
The centre was opened today (6 December) at Fleet Place in the capital's financial and business district in the presence of secretary of state for culture, Maria Miller, and SP Kim, Samsung's president and CEO.
The Innovation Centre will attempt to use the information on consumer and business behaviours to 'identify innovation projects' to improve technologies to meet the needs of European customers. Samsung's investment in research and development hit the $10.8 billion mark in 2012.
Product innovation, product planning, software and design will be brought together in the centre to ‘influence the range of products and services for consumers and businesses across Europe’.
Kim said: ‘Samsung is committed to investments in new technology and design and is proud to expand our contributions to the UK community. We recognise future trends demand ever-increasing integration of hardware and software and opening our European Innovation Centre in London is a strategic milestone in realising our ambitions to deliver rapid innovations that make technology available to everyone.’
Maria Miller added: ‘Samsung Electronics choosing London for their European Innovation Centre highlights our global reputation as a hub for the world’s creative economy. This is great news for our economy and will help drive growth and jobs as well as strengthening the relationship between the UK and Korea.’