4G killing off traditional phone usage

4G killing off traditional phone usage

Home phone usage is plummeting among EE's 4G customers, with almost a fifth (18%) of consumers having never used one.

The operator issued its second Mobile Living Index, which tracks usage among its 4G customers. EE is predicting Christmas shopping from mobile device is set to triple, with 39% of 4G customers shopping via smart devices, compared to 15% last year. Consumers are also spending more on their smart devices, with 35% of men spending more than £100 and 20% spending more than £200. Among women, 15% spend more than £200, almost double the amount from July.

Among the other findings were how 24% of consumers are using social media at least 10 times per day, with an extra 28% data consumed compared to 3G. More than a third (36%) of consumers said they were streaming more video than on 3G. The operator said that smartphones and tablets are replacing traditional means of telecoms communication, with 80% of its 4G customers not using a phone box in more than five years.

Pippa Dunn, chief consumer marketing officer at EE, said: 'People are now buying their Christmas gifts on the move, without having to queue in shops. They are following their favourite team even when they can’t be in front of the TV. And they’re doing their online banking on their daily commute, while listening to music and searching the web. 4G is enabling people to shop, share and browse with a new level of flexibility and freedom.'

Written by Mobile Today
Mobile Today


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