12/9/2013 10:52:26 AM
Vodafone Group launches new 'Firsts' marketing strategy
Vodafone Group will step up its marketing strategy by launching 'Vodafone Firsts' to increase customer engagement.
The operator terminated its sponsorship with F1 team McLaren in March this year, and further announced its 'intention to transform its local and global sponsorship strategy'. 'Firsts' will use social media and technology to show its customers a series of 'world-first events'. Global firsts, local firsts and personal firsts will take place throughout the year, starting with the 'world's first multi-sensory fireworks display' in London on New Year's Eve.
The initiative will cover 30 countries and attempt to engage with Vodafone's 400 million customers. Future announcements about upcoming events in the UK will be apparent as the year goes on.
Vodafone Group brand director Barbara Haase said: ‘Firsts represents a radical break with almost a quarter of a century of Vodafone-branded badged sponsorship. The concept is simple: we know that our technology can enable and inspire people to do something amazing for the first time, from making their first call to sharing their first video. Firsts is designed to reflect that sense of empowerment and excitement by using our technology and connectivity to enable a diverse range of people to achieve their remarkable ambitions.’