12/13/2013 10:11:34 AM
EE snaps up Santa for new digital campaign
EE is getting in the Christmas spirit by placing ‘Santa’ at the heart of its latest '4GEE at Work' film.
The digital campaign is used to showcase the benefits of 4G for business and usually follows real organisations, with the emphasis on the ultrafast network improving productivity. For the festive season, the UK's largest network has filmed a spoof starring 'Nick Saint', the CEO of 'Nick Saint Distribution'. The jolly seasonal character explains how 4G has changed his working methods while elves demonstrate it on multiple devices.
EE director of brand Spencer McHugh said: ‘Superfast 4GEE is transforming businesses all over the UK, and this tongue-in-cheek Christmas film was a great way for us to re-imagine the business challenges Saint Nicholas himself might face in the run up to Christmas.’