EE will step up its investment in call quality and reliability with £275 million in 2014.
The UK's largest network revealed its 'plans to set a new benchmark' for voice calls, spending a proportion of its overall £1.5 billion investment on improvements. The investment in the new year will see more than 5,000 old 2G sites upgraded, capacity increased on 5,500 3G network sites, which now carries two thirds of EE calls. The operator will also conduct trials on 4G voice call services.
The operator has seen a 25% increase on the volume of calls since the beginning of 2012, and has already upgraded 6,000 2G sites to reduce dropped calls by half. On top of that EE has increased capacity on 1,600 3G sites, supporting 50% more calls, while installing a new Home Location Register (HLR) database to improve call success.
EE CEO Olaf Swantee said: ‘While we consistently outperform on the standard UK benchmark for voice call quality and reliability, I don’t believe the benchmark is right. I think the UK mobile industry can do better, and we intend to improve the experience for our customers, taking our quality and reliability to levels to those achieved by other operators across Europe.
‘This year, we have been focusing a large amount of our activity and investment on offering consumers the most reliable, highest quality phone call experience. I’m proud to say that we have reached our highest ever call success rate - 99.2% - while carrying over one billion calls every week. But we can go even further.
‘For the majority of our customers, being able to make a phone call when they need to is still the vital aspect of the mobile experience. Innovative, high-speed data services receive most of the attention in the mobile industry as they are changing the way people communicate, connect, trade and interact. However, we carried more voice calls on our network than ever before this year, and we know that call reliability is essential for our customers. That’s why we plan to invest £275m in our voice call service in 2014 as we strive to set new standards in call quality and reliability.’”