LG Electronics is boosting its training strategy as it moves to drive sales of products in the connected home market in 2014.
The electronics giant has launched LG Lounge, an online training portal, and is merging its mobile, consumer and electronics training teams. The 170 strong team will be trained across all LG’s connected products, from smartphones to TVs and washing machines.
The manufacturer has placed smartphones at the centre of its connected home strategy. It recently launched a number of high spec phones targeted at the converged market, including the G2 and its soon to be launched curved smartphone, the G Flex.
The revamped training strategy will see LG Mobile’s dedicated team of mobile specialists and its field marketing team merge with LG Electronics consumer and electronics training team. The newly merged team’s brief is to drive converged sales by educating retail staff in major stores including PC World, Curry’s and Dixons on how to cross sell its full range of products.
LG Lounge is also designed to support LG’s drive into the connected home market. The training portal, which is available in web and Android applications, will provide online seminars, training modules and tests to boost retail staff’s knowledge of its latest mobile, home entertainment and home appliance products. The LG Lounge will also include the company’s latest brand and product updates.
Retail staff will be incentivised to learn about the Korean company’s products through a reward system in which staff receive points for each training module they complete. The points can be exchanged for the chance to win prizes such as LG’s latest smartphones.
Staff can also earn additional points by attending on site workshops held by LG’s training team.
Andy Coughlin, head of mobile communications at LG Electronics UK, said next year would be a landmark in the rise of the connected home. He said: ‘2014 will be the year when the connected home will really lift off. Consumers are now able to enjoy gaming, video and internet access across their TV, smartphone and tablet computers.
‘LG Electronics is at the forefront of this technology and LG Lounge gives us the perfect platform to communicate the use cases and benefits to our retail partners, enabling them to ensure our mutual customers make the most of these exciting and highly compelling user experiences.’
He added: ‘Our customers are getting more and more involved in larger concept stores offering more of a converged home solution and so we want to have the resources in place to support them in this proposition.’