Alicia Keys to step down from BlackBerry role

Alicia Keys to step down from BlackBerry role

BlackBerry has announced it is to part ways with global creative director Alicia Keys by the end of January.

The popular musician was hired for the launch of the struggling manufacturer's BB10 devices, although she caused controversy by being caught tweeting with an iPhone soon after. Last month Bloomberg Businessweek reported that BlackBerry had rejected Canadian pop star Justin Bieber as its brand ambassador.

In late December the smartphone maker revealed a $4.4 billion (£2.7 billion) loss in its Q3 financial results, citing inventory charges, impairment charges and unsold devices. John Chen also announced Foxconn was to partner BlackBerry to develop future handsets.


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