EE has revealed that two million customer have signed up to its 4G service, exceeding expectations after a rapid upsurge.
The UK's largest network announced the figure has doubled what was expected at this stage, as earlier this year the operator said that it wanted to have one million customers signed up by the end of 2013. EE has revealed the sign-up rate is 'the fastest in the world outside South Korea'.
Since the operator's 4G proposition went live in October 2012, 160 towns and cities have been switched on and coverage of its ultrafast network is expected to exceed 70% by the end of the month. EE also announced its enterprise 4G proposition was doing well, with three-quarters of all new and upgrading SMEs choosing 4G.
EE CEO Olaf Swantee said: ‘Our 4G launch in October 2012 marked a new era for mobile users, allowing consumers and businesses to do much more on the move. We’re incredibly proud of being the first UK operator to bring 4G to the UK and, in just over a year, exceeding our target by reaching two million 4G customers across the country. We continue to have particular success converting our existing base to 4G, with approximately two out of three new 4G customers moving over from Orange and T-Mobile plans.
‘This year, our network priority is to deliver the benefits of superfast mobile internet to more of the UK and invent even more innovative ways for our customers to make the most of their 4G experience.’