Brits shun wearable technology

Brits shun wearable technology


UK consumers have yet to be convinced of the desirability of wearable technology despite it featuring large at this year's International Consumer Electronics Show (CES), according to new research.

Accenture's Digital Consumer Technology survey of 1,000 people in the UK saw only 29% expressing interest in buying a smart watch and even fewer (26%) saying they were interested in buying Internet-connected eyeglasses.

According to the survey Brits are less likely to buy smartwear than other nationalities. The overall survey of more than 6,000 people in six countries – Australia, Canada, India, South Africa, the United Kingdom and the United States – showed significantly stronger interest in other countries with more than half of all consumers surveyed (52%) interested in buying wearable technologies, with 46% considering buying a smart watch and 42% interested in Internet-connected eyeglasses.

Britons are also fighting shy of the 'phablets' trend, according to the report. Whilst 52% planning to buy a traditional smartphone in the next year indicated they would prefer a 'phablet', only 37% of British consumers expressed interest in the large-screen phones.

Despite the UK's lukewarm response to wearable technology Accenture sees significant growth opportunities in the sector, based on the overall response from consumers taking part in its survey.

Mattias Lewren, global managing director of Accenture's Electronics and High-Tech industry group said: 'In the past year wearable technologies have emerged as the next big consumer electronics market category, particularly for health and wellness.

'To capitalize on this growth opportunity, consumer electronics companies should consider investing in wearable product innovation and industrial design, and building ecosystems that connect wearables to the broader array of interactive digital networks.

'Every consumer is a digital consumer, and the keen interest in wearable technology provides further evidence of that.' 


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