Operators and retailers line up to range Moto X

Operators and retailers line up to range Moto X

Motorola smartphones are set to carve out greater UK market share as support from UK retailers and operators for its devices grows,  Andrew Morley, Motorola UK chief said as he confirmed the long awaited UK launch of the Moto X.

Carphone Warehouse, Phones 4u and O2 have all signed up for the launch of the Moto X which will hit shelves on 1st February, with Morley promising more retailer and operator deals in the pipeline.

The Moto X is Motorola’s flagship device and has built ‘a significant level ‘of pent up demand in the UK since its exclusive launch in the US in August last year, Morley said. 

The Moto X, which will retail for £380 or free on contract from £25 a month, comes with Android 4.2.2 (KitKat) and sports a 4.7-inch, 1280 x 720 Amoled display, 1.7GHz dual-core processor, 2GB of RAM, 10MP rear camera, 2MP front snapper, and 16GB of internal storage.

It sports a sleek design with a curved back, touchless control, an active ‘always on’ display and a quick capture camera which is ready to shoot with the flick of the user’s wrist.

Phones 4u will range the white version (pictured) exclusively for three months from launch.

Morley attributes much of the growing support among retailers and operators to Motorola’s working partnership with Google, following its acquisition by the internet behemoth in 2012 for $12.5bn. The Moto X and the Moto G are Motorola’s first smartphones  to be launched since its acquisition.

Morley said: ‘We have far more interest in our products from a European perspective now and the Google connection makes a big, big difference,’ he told Mobile.

He said: 'We are treated exactly the same as Google’s other Android partners from an Android perspective but we do have very close links to Google.’

He pointed to the Moto X’s command phrase ‘OK Google Now’, which  opens up the device, as an indicator of the manufacturer’s closeness to Google.

‘The Google trigger phrase demonstrates our closeness to Google - and when you turn on the phone it opens like a Google device with the Google logo on the homescreen so the integration is very clear.’

He added: ‘Motorola is back in business and  significant once again in the market. We have fused a relationship that brings together Google’s consumer focus, their web strengths and their marketing skills with Motorola’s engineering expertise and our ability to build really good devices that are second to none.’


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