Huawei has moved to increase its presence in the UK by signing a sponsorship deal with Premier League football club Arsenal FC.
The Chinese manufacturer announced the global deal at the club's Hertfordshire training centre. The partnership will be unveiled at Arsenal's Emirates Stadium before their Premier League encounter with Fulham on Saturday (18 January). The deal lasts until the end of the 2015/16 season.
Last October Huawei announced plans to open a £125 million research centre in the UK as part of plans to invest £1.24 billion in the country. The partnership is also not the company's first foray into the world of football. In November last year it announced a deal sponsorship deal withn La Liga, Spain's equivalent to the Premier League.
Executive vice president at Huawei, Mark Mitchinson, said: ‘Huawei is delighted to partner with Arsenal, one of the world’s leading football clubs. We are a young, dynamic brand, as well as a technical leader in our field and this makes us a great brand match for a club with the global stature of Arsenal. We look forward to working with all the team at Emirates Stadium over the coming years.’
CCO at Arsenal FC, Tom Fox, added: ‘We are delighted to welcome Huawei to Arsenal as an official partner. This is the first global deal we have signed with a Chinese brand, demonstrating our long-term commitment to the market through pre-season tours and sustained digital fan engagement. Huawei is a genuine leader in its field serving more than a third of the world’s population with its information and communications technology. We are delighted to be partnering with Huawei at such an exciting time in the development of its brand globally, and in particular in the UK and Europe.’