1/22/2014 12:51:48 PM
Vodafone's multi-million pound advertising contract up for grabs
Vodafone has revealed that it is to review its worldwide ad-buying and planning account for the first time in half a decade.
The operator has been partnered with OMD, the agency which makes up part of the American Omnicom group, for five years. A figure of £600 million has been suggested for the value of the contract, although Vodafone would not confirm this. The review will be a global one, and the company who wins the contract will be tasked with buying traditional and online advertising space.
Mobile understands the review is partly down to Vodafone's keenness to utilise social media more prominently. It is also understood that although the contract is on a global scale, specialists within different markets may be called upon for specific areas. Although the deal is primarily focused on media buying, events and planning around events will also be on the agenda.
A Vodafone spokesperson said: 'Vodafone has decided to review its existing media planning and buying agency arrangements. The move comes five years after the last global review in keeping with good corporate practice, and following the advancements in the media and digital landscape.'