Nokia seeks SMEs for major trial of Lumia smartphones

Nokia seeks SMEs for major trial of Lumia smartphones

Nokia is on the hunt for around 500 SMEs to trial its Nokia Lumia b2b mobile phone solution as part of its major drive into the mid-market this year.

Under the ‘Reach Out’ initiative Nokia is offering the key decision makers in thousands of SME companies a 30 day trial of its three Lumia handsets - the Lumia 925, the Lumia 625 and the Lumia 520 - along with a training video and follow up support from Nokia’s b2b team.

To qualify for the one month trial, SMEs need to be three to six months away from the end of their current b2b mobile contracts.

Nokia director of business sales for UK and Europe, Adrian Williams, said the campaign aims to provide the tools, the information and the support to help SMEs make the decision to switch their mobile phone contracts.

The manufacturer is targeting the key individuals in thousands of mid-market companies responsible for deciding their company’s mobile solution.

He said: ‘It is a tough job for the relevant individual to take responsibility for switching their company’s phones to another manufacturer and another platform.

‘Unless that individual has the right support and knowledge it is sometimes easier for them to stick with what they know, even if that is not necessarily the right decision.

‘We need to make that decision making process easier, helping them arm themselves with all the facts and then supporting them in that transition.’

The initiative is backed by substantial funding from Nokia. Williams said: ‘This is not a pilot. We are rolling this out as of this month – this has a big investment behind it - well into six figures.’

Williams said operators are so impressed with the initiative they have asked the manufacturer to run a similar campaign later this year with their b2b customers.

Williams said: ‘We have had exceptional feedback from the channel. This is a way of putting a face to Nokia. All the operators have responded really, really positively and have said they want to take what we have and roll that out to their customers at a later date.’

Williams denied the initiative was aimed at grabbing more of BlackBerry’s share of the UK market as the Canadian manufacturer continues to struggle with financial problems and falling sales. Last year Nokia clinched a number of major deals with corporate customers who switched from BlackBerry.

He said: 'We are not targeting BlackBerry. This is all part of our push into the mid-market. We are targeting companies with 100 to 500 employees because they are the biggest segment in the UK business market and can make decisions fairly quickly, due to their size.'


Hello Carol, apologies.. Im a former Financial Times journalist who now maintains a large dataset of UK smaller firms, about 50,000 profiled and rated ...
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