Phones 4u has reported a growth in revenue after announcing that over half its contracts sold are now 4G
The retailer's revenues grew in 2013 by 5.7% to £1.07 billion as 4G contract penetration jumped over the 50% mark. Phones 4u also announced a split with O2 after the operator's contracts only made up 8% of connections. The high street chain will continue to offer 4G on EE, Vodafone and its LIFE MVNO, and other connections on Orange, T-Mobile and Virgin.
CEO of Phones 4u Tim Whiting said: “Phones 4u is strategically focussed on increasing the adoption of 4G in the UK and we are delighted to confirm that 4G now accounts for over 50% of our contract connections. 4G will continue to grow in importance to our business throughout 2014 as more and more customers understand and embrace the exciting and tangible benefits it delivers. 4G represents the future of mobile life in the UK, and we are committed to working with business partners who share our vision of a 4G Britain.”
Marc Allera, EE chief commercial officer, said: “I would like to congratulate Phones 4u on passing this 4G milestone. They have been a key partner in driving the uptake of 4G through demonstrating EE’s benefits to customers. Phones 4u are a strategic partner and complement our Direct Channel strategy for Sales and Service. We look forward to continued growth of 4G adoption in the UK as more and more customers make the most of EE’s award winning network.”
Vodafone consumer director Cindy Rose added: “As we roll out our 4G network across the UK, Phones 4u continues to bring services to our customers. Phones 4u is a complementary partner to Vodafone’s direct distribution and we look forward to building on this 4G success.”