Samsung geared up its high street onslaught today with the news that it has inked a deal with Phones 4u to open 15 Samsung stores in the UK.
The move closely follows a similar partnership announcement earlier this week which saw Carphone Warehouse pledge to open 60 Samsung stores in Europe with over 20 of the stores opening on UK high streets.
Scott Hooton, chief marketing officer at Phones 4u, said: ‘Together, Phones 4u and Samsung offer amazing customer experiences that bring the latest mobile technology to life.
'The first fifteen stores will showcase a full range of Samsung phones, computing accessories and wearable technology. We are already a leading retailer of Samsung phones and are thrilled to be further developing our strong relationship.’
As part of the expanded partnership, the new Samsung stores will be managed by Phones 4u and staffed by Phones 4u expert teams.
Phones 4u already operates the flagship Samsung store in Westfield Stratford, with Phones 4u staff employed in the store. Phones 4u also ran pop-up stores for Samsung as part of the latter’s official Olympics sponsorship in 2012.