Phones 4u has revealed that all fifteen stores rolled out in its Samsung partnership will be existing sites and hinted at the possibility of opening more.
CMO Scott Hooton (pictured) will head up operations related to the new flagship stores, and confirmed existing Phones 4u staff would be trained to fulfil their new roles. As a result, there will be no extensive recruitment. He told Mobile: 'We will convert existing Phones 4u stores into dedicated Samsung environments to create the first fifteen stores. Exact locations cannot be revealed at this time, but they will cover the whole of the UK. Our people will be trained using our dedicated training Academy and regular in-store training hours, in close collaboration with Samsung.'
The move followed Carphone Warehouse's announcement that it had signed a 'preferred partner' agreement with the manufacturer to open 60 stores across Europe. Phones 4u has experience of working closely with Samsung after operating its store in Westfield Stratford and pop-up sites at the 2012 London Olympics, and Hooton believes the retailer will benefit from a closer working relationship.
He added: 'For Phones 4u, it's a significant move that allows us to showcase a huge range of the latest and most popular Samsung products including smartphones, tablet and emerging wearable tech. It helps us to build an immersive and engaging shopping experience for customers and showcase the outstanding benefits of 4G on the latest and greatest mobile technology.
'The expanded strategic retail partnership does not affect our excellent and longstanding relationships with other manufacturer partners.'