Sony to make thousands redundant as focus falls on mobile

Sony to make thousands redundant as focus falls on mobile

Sony has announced its decision to cull thousands of employees in 2014 as the manufacturer shifts its attention to mobile.

The Japanese firm is to sell its VAIO PC business to Japan Industrial Partners, while its television operations will be split to trade as a Sony Corporation wholly-owned subsidiary. As a result, Sony will reduce its staff numbers by around 5,000. Approximately 1,500 will leave in Japan, while 3,500 overseas jobs will go. It's not been made clear whether any UK jobs are under threat. The rational for this change, according to Sony, is for the 'revitalisation and growth' of its electronics business, and a focus on its 'mobile product line'.

A Sony spokesperson said: ‘Sony Corporation (Tokyo, Japan) announced new measures to address reform of its PC and TV businesses aimed at accelerating the revitalization and growth of its electronics business. In PC business, Sony has decided to sell its VAIO business to Japan Industrial Partners, Inc. Sony will instead concentrate on its mobile product line-up of smartphones and tablets where further business growth is projected. Following this decision, Sony will cease planning, design and development of PC products. Manufacturing and sales will also be discontinued after the spring 2014 line-up. Customer service will remain a priority and will continue to be provided even after Sony withdraws from the PC market.’

‘Regarding TV, Sony decided to split out the TV business in its headquarters and operate it as a Sony Corporation wholly-owned subsidiary. The aim of this change is to make the business unit more efficient, dynamic and fully accountable for its operations, and establish a structure capable of delivering a stable profit beginning in the fiscal year ending March 31, 2015. The targeted timeframe for this transition is July 2014. This structure change will not affect our TV business operations here in Europe.’



Please wait...

Please write code to prove you're human