BlackBerry's woes continued as its year-over-year OS market share nosedived -77% although it maintained its place as fourth OS of choice.
The struggling manufacturer doesn't even hold 1% of the Q4 worldwide market according to IDC (0.6%), compared with 3.2% in Q4 2012, as shipments fell by almost six million. Android continued to steamroller the market, jumping just under 8% year-over-year to 78.1% to cement its place as dominant OS, as shipments leaped 40.3% year-over-year. iOS saw an increase in shipments by 20.9%, although market share fell by 3.3%. Windows Phone grew steadily to 3% of the worldwide market with year-over-year shipment growth of 46.7%.
As a whole, 2013 saw Android take another huge chunk of the market, jumping from 69% of the market in 2012, to 78.6% in 2013. iOS stayed second although market share fell from 18.7% to 15.2%.
IDC mobile phone research manager, Ramon Llamas, said: ‘Clearly, there was strong end-user demand for both Android and iOS products during the quarter and the year. What stands out are the different routes Android and Apple took to meet this demand. Android relied on its long list of OEM partners, a broad and deep collection of devices, and price points that appealed to nearly every market segment. Apple's iOS, on the other hand, relied on nearly the opposite approach: a limited selection of Apple-only devices, whose prices trended higher than most. Despite these differences, both platforms found a warm reception to their respective user experiences and selection of mobile applications.’
IDC worldwide quarterly mobile phone tracker program director, Ryan Reith, added: ‘In 2013 we saw the sub-$200 smartphone market grow to 42.6% of global volume, or 430 million units. While the market moves downstream to cheaper products it makes sense for Samsung and others to continue their marketing investments geared toward high-end products. These efforts build crucial brand perception while having less expensive alternatives that closely relate to these top products helps to close the deal. Samsung has done exactly this with the 'Galaxy' line. The family name is associated with Samsung's high-end products, yet there are 'Galaxy' variants offered by Samsung at much lower price points than the Note 3 and S4. This has been an important factor in how Samsung has sustained its market lead.’