Apple named as world's most valuable brand in 2014

Apple named as world's most valuable brand in 2014

Apple has been named the world's most valuable brand by Brand Finance in a list dominated by tech and telecoms firms.

The American company is valued at $108.68 billion (£62 billion) in the rundown, just ahead of smartphone rival Samsung in second place, which is valued at $78.75 billion (£47.2 billion). Android developer Google sits in third at $68.62 billion (£41.1 billion), while Microsoft follows at $62.78 billion (£37.65 billion) before its official takeover of Nokia.

US network operators Verizon and AT&T are found at fifth and seventh respectively, while UK operator Vodafone, valued at $29.61 billion (£17.76 billion), finds a place in the top 20. The world's largest operator, China Mobile also figures.

Brand Finance CEO David Haigh said: ‘Apple has a powerful brand. [… ] However what sets it apart is its ability to monetise that brand. For example, though tablets were in use before the iPad, it was the application of the Apple brand to the concept that captured the public imagination and allowed it to take off as a commercial reality. This is just one of the factors responsible for its US$105bn brand value; Apple is the world’s most valuable brand for the third year in a row.’

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