MWC 2014: HTC targets mid-market with Desire 816 and Desire 610

MWC 2014: HTC targets mid-market with Desire 816 and Desire 610

HTC has boosted its HTC Desire portfolio with the addition of two mid-market devices - the Desire 816 and Desire 610.

The two devices, unveiled at Mobile World Congress, are firmly aimed at the mid market and have been announced ahead of HTC’s flagship smartphone, the HTC One 2, which is expected to be announced in March.

The phablet Desire 816 measures 156.6 x 78.7 x 7.99mm and weighs about 165g. It closely resembles the HTC One, revealing HTC’s aim to offer an extremely competitive device at an affordable price point.

The mid-range device has a 5.5” screen with a resolution of 720 x 1280 pixels and is powered by a Qualcomm Snapdragon 400 processor with a 1.6GHz quad-core CPU and Adreno 305 GPU. The 1.5GB of RAM allows easy multi-tasking and the device offers 8GB of internal storage, expandable via microSD. HTC has installed a 13-megapixel camera on the back of the device as well as a 5-megapixel front facing camera. it also comes with Sense 5.5 out of the box and the device is powered by a 2,600mAh battery.

The Desire 816 will be available in black, white, orange, mild green, dark blue and grey color options when it hits stores in April. 

The Desire 610 comes with a more compact 4.7-inch qHD display. It sports a Snapdragon 400 processor with four Kraits running at 1.2 GHz, 1GB of RAM and 8GB of internal memory, which can be expanded up to 64GB via a microSD card.

There’s an 8-megapixel rear camera with LED flash and a 1.3-megapixel front facing unit. The device runs on Android Jelly Bean overlaid with the company's proprietary Sense UI and packs a 2,040mAh battery.

The Desire 610 will be available across Europe in May.


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