2/25/2014 10:27:59 AM
MWC 2014: Samsung announces partnership with Bayern Munich
Samsung has teamed up with European football champions FC Bayern Munich to send messages to fans using its ChatON service.
To launch the initiative ChatON users will be given the opportunity to send questions to Bayern star Mario Gotze, who will answer them live at Mobile World Congress. Fans can connect using his ID firstname.lastname@example.org.
The partnership will also give fans the chance to access exclusive content and receive discounts on the Bundesliga team's merchandise. They can also get flash reports on upcoming events and fixtures.
Samsung vice-president of media solution Central Europe, Lee Epting, said: ‘We are delighted to partner with FC Bayern Munich and to support the fans’ experience. This is an important partnership for Samsung as we deliver on our ambitions to increase access to sports content for our customers. ChatON will offer customers an engaging experience around sports, something that they can expect to see more of in the future.’