EE has become the inaugural lead partner for Wembley Stadium as the operator plans to make it the most connected stadium in the world.
The six-year agreement commences immediately, and Wembley will go through a multi-million pound technological infrastructure development. The first event to take place in the partnership era will be the Capital One Cup Final between Manchester City and Sunderland on 2 March.
EE will deliver mobile ticketing solutions, enhanced mobile network access and Wi-Fi availability, while an Android and Apple compatible app will be designed for Wembley visitors. The operator will also become the supplier to the England Men’s Senior Team and The FA Cup Competition.
EE CEO Olaf Swantee said: ‘We are extremely proud to announce our partnership with Wembley Stadium. At EE, we are always looking for new ways to enhance digital lives across the UK and this ground-breaking deal allows us to extend the same vision and passion to the country's national stadium. Over the coming months, we will announce an exciting programme of upgrades and innovations to the existing infrastructure at Wembley that will ensure the stadium offers visitors a world class spectator experience for many years to come.’
Wembley chairman Melvin Benn added: ‘We have been looking for the right partner to help us make sure that Wembley maintains its reputation for being one of the best sport and entertainment venues on the planet. As stadia around the world become increasingly more technologically advanced, EE is the perfect partner to assist us in fulfilling that goal, giving event owners and their fans the best possible and unforgettable shared experiences.
‘Wembley Stadium marked its 90th anniversary in 2013 and this partnership shows that we’re looking to the future and ensuring that we fulfil our ambition to offer inspiring memories, whilst bringing innovation to the stadium at a much faster rate and providing services that are at the forefront of consumer engagement and technology.’