Apple continues to be the brand of choice in the UK, holding 26% of the smart connected device (SCD) market in 2013.
According to research by IDC, the American manufacturer holds the lion’s share of the market as its tablet proposition shipped 4.7 million units last year compared to nearest rivals Samsung with 2 million units sold.
The Korean manufacturer did come out on top in terms of smartphone sales, and covers 75% of the market with Apple and Sony. Archos made steady progress after its Hudl produced for Tesco during the Christmas season took off.
In general, the UK smartphone market grew by 8.5% in 2013 as 9 million units were shipped in Q4 alone, with volumes ‘expected to be sustained’ in 2014 as a consequence of product innovation, competition and fast replacement cycles.
Tablet shipments increased overall by 50%, with 12.6 million sold across 2013. Of that figure, 5 million were sold in Q4 in the run-up to the festive period. The tablet market is expecting adoption acceleration in the enterprise space.
IDC EMEA personal computing research manager, Chrystelle Labesque, said: ‘The accelerated adoption of tablets is having a significant impact on the way consumers and businesses use and consider their computing devices. The frontiers between private and professional are blurring and new form factors are supporting increasing versatility, opening new usage scenarios and new growth opportunities for the industry.’