Lycamobile is offering free calls between customers in its 17-country region as part of its new promotion.
The initiative started on Monday (10 March) and will run until 30 June. The international MVNO will launch an ‘extensive media campaign’ across print, outdoor, TV and digital. Customers in the UK, Netherlands, Belgium, Switzerland, Denmark, Norway, Sweden, Austria, Spain, Australia, France, Germany, Poland, Ireland, Portugal, Italy and the USA will have unlimited calls to each other for the set period.
Lycamobile chairman Subaskaran Allirajah said: ‘This new Lycamobile offer is undoubtedly one of the most exciting developments in mobile telecommunications for many years. Borne directly of our quest to add value to the entire customer experience, the Lycamobile customer base now has a direct free link to their contacts in other Lycamobile countries.
‘By leveraging economies of scale, we are able to give back to the customers who have proved so loyal to us over the past eight years. At every opportunity we attempt to improve the lives of our customers, through our great Lycamobile promotions.’