Truphone’s logo will be incorporated on the cars of the Caterham F1 team as the pair’s partnership continues to thrive.
The announcement comes ahead of the 2014 Australian Grand Prix, the first race of the new season. Last year Truphone was enlisted as Caterham’s provider of mobile telecommunications. That relationship will continue, with the extension of it resulting in the operator’s logo embossed on the CT05 racecars.
The ‘international mobile phone network’ claims to save clients money on roaming costs by providing bundles of international minutes and texts. Truphone has a footprint in eight countries, including the UK, USA, Netherlands, Hong Kong, Australia, Spain, Germany and Poland.
Truphone European MD Rob Jones (pictured) said: ‘We are delighted to further extend our partnership with Caterham F1 Team in 2014. As a business, Formula 1 epitomises what a modern international business is faced with; working in a highly competitive environment with rapidly changing technology and managing a highly mobile workforce. Outages aren’t an option for Caterham F1 Team, so our unique systems tools monitor network performance to identify and address issues in real-time, while our Business Help Team is available 24/7 to offer extra peace of mind. When we started working with Caterham F1 Team last year, we aspired to be an official brand sponsor within three years and we have achieved this in just a year which demonstrates the rapid acceleration of Truphone's growth globally.’
Caterham Group head of IT, Bill Peters, added: ‘Since we launched the partnership with Truphone last year, we have seen our call charges drop and the efficiency of our mobile communications improve significantly. I could not give a better testament to the value of our partnership with Truphone than that, so extending this relationship in 2014 and beyond is very good news and I look forward to working even more closely with Truphone’s dedicated support team to add yet more innovation and efficiency to a service that is already world class.’