Three has launched mobile phone insurance service Three Rescue with insurance partner Asurion.
The operator said Three Rescue offers broad cover including damage by pets and damage to phones falling in the toilet.
Other insurance features include a 24/7 online claims service, same model replacement service, including a service for customers who are abroad for an additional charge of £20, a Three Rescue app which backs up content, a remote lock and wipe service, and cover for use by friends and family.
Head of internet services at Three, Margie Waltasaari said: ‘Mobile phone insurance has a poor reputation due to slow processes, widespread cover exemptions and low service levels.
‘We believe Three Rescue will address that through a combination of great service and the extra steps we take to help our customers to get their mobile lives back.
‘Three Rescue is a great complement to our new price plans as we continue to offer our customers more freedom and control.’