3/28/2014 9:40:00 AM
Watch: Three reveals personalised 4G video campaign
Three customers will begin to receive personalised video messages about its ongoing 4G rollout from today (28 March).
The first video feature stars Three CEO David Dyson, and will be sent to customers directly via text. The message will be sent to those who own a 4G smartphone and lets them know when the ultrafast service will be live in their area.
The campaign launched today to align with the operator’s already successful #DancePonyDance and #SingKittySing advertisements. 4,500 name variants were recorded to personalise all videos.
Earlier this week Dyson said that Three was committed to growing its burgeoning brand. Its 4G proposition in now available in 36 towns across the UK, increasing to 50 cities and 200 towns by the end of the year. 1.9 million customers of Three have a 4G device and are ready to use 4G.