The iPhone 5s continued its UK smartphone dominance by being named the most popular mobile for the sixth consecutive month.
The uSwitch Mobile Tracker revealed a good overall performance for the American manufacturer, with the iPhone 5c and iPhone 4s making up three of the top four slots in the countdown. Samsung had four devices in the top ten, with the Galaxy S4 the most prominent in third.
The HTC One was the best placed device that didn’t belong to the two smartphone heavyweights, remaining at number seven, while the Sony Xperia Z1 Compact and Xperia Z1 were eighth and tenth respectively.
This month marks the beginning of the flagship season, however, as HTC revealed its One (M8) while the Samsung Galaxy S5 and Sony Xperia Z2 are expected to follow shortly. Nokia has just launched its 1320 phablet device and is expected to reveal a new Lumia shortly, while rumours of an iPhone 6 accelerate.
uSwitch telecoms expert, Ernest Doku, said: ‘Hats off to the iPhone 5s for holding on to the top spot for half a year, despite being the most expensive handset in the chart. It really demonstrates the power of the brand, and the value that consumers assign to the core iOS user experience.
‘There’s no doubt that the recently released 8GB iPhone 5c will eventually make an appearance, once cost-conscious shoppers spot this new, more affordable route into the Apple ecosystem. Having said that, we’re in the midst of a smartphone frenzy, with three of the major mobile manufacturers releasing their devices into the wild within weeks of each other.
‘The critically acclaimed HTC One (M8) stands to lure those swayed by a premium device without the costly outlay, Sony are betting big on legacy love for the brand with a feature-packed flagship in the Xperia Z2, whilst Samsung’s Galaxy S5 looks set to shake up the market with a bevy of health-related features and a redesigned user interface.’