Vodafone is launching a massive push in its retail operations by investing £100m rolling out 150 new stores across the UK.
The new stores will open up 1,400 new roles over the next 12 months. The first locations to open as part of the retail estate expansion will be Notting Hill, Fulham, Walthamstow, Wembley, Ilford, Perry Barr and Bicester. Last November Mobile revealed that Vodafone was making this retail investment to rival the high street dominance of EE, Carphone Warehouse and Phones 4u.
The investment comes as the operator puts a futher £1bn into networks and services in 2014 under its Project Spring programme. Vodafone’s 4G network was launched last summer with 98% of the UK population set to be covered by 2015.
Vodafone UK CEO Jeroen Hoencamp said: ‘This year we'll invest more than ever before to provide our customers with the strongest network and best services in the UK. We're also committed to putting our brand and our people where our customers want us: right at the heart of their high street and shopping centre. Our £100m retail investment this year will increase our ability to serve our customers better with highly skilled personal advice and support in 150 brand-new locations.’
Prime Minister David Cameron added: ‘This is a fantastic vote of confidence in the UK workforce from a company investing for the future to harness the next generation of digital services. It is a sign that our long-term economic plan to create jobs and build a stronger, more competitive economy is working, helping ensure a better and more financially secure future for Britain, for hardworking people and their families.’