Microsoft’s imminent acquisition of Nokia will make the companies a stronger force in the smartphone arena according to UK and Ireland VP Connor Pierce as he spoke at the UK launch of three new Lumia devices.
The manufacturer presented its new Lumia 930 flagship along with the Lumia 635 and 630 in London after their initial unveiling in America last night (2 April), and Pierce laid down the marker for its competitors.
He said: ‘Nokia and Microsoft will be much stronger together and we’re excited about having one voice with Microsoft. We’ll be a force to be reckoned with.
‘Our journey is about ecosystem growth and we’re driving a strong agenda. When I joined 3 years ago the ecosystem had less than 1% market share. Now it's the fastest growing ecosystem with 10% today.
‘Today is a new milestone. It's not just about device but it’s about ecosystem. We have a healthy ecosystem but I think we're just scratching the surface.’
Nokia had a solid 2013 with its colourful and unique Lumia devices, and the UK vice-president said its operations in the next 12 months would attempt to build on that success. He explained ‘three key pillars’ for 2014, which included continuing momentum with the new devices and increased partner support, a focus on continuing to drive the high end with the 930, and the ‘fertile ground’ of the b2b realm.
The Nokia/Microsoft ecosystem now holds 18% of business market share in the UK, just behind market leaders Apple, with the ambition of grabbing 25% by July. However, Pierce added that increasing its popularity in the consumer space was just as important.
He said: ‘We've made a huge investment in the channel. Winning the hearts and mind of call centre and retail staff is crucial to us. What we do in retail fuels momentum.’
Green and orange were the prominent colours of the presentation as all three devices will be available in those colours, among others. The flagship comes with its new operating system, Windows Phone 8.1, a 20MP Carl Zeiss camera and a host of Lumia services such as Here Maps, MixRadio and Xbox Music.