EE publishes Better Britain 2013 report

EE publishes Better Britain 2013 report

EE has published its report aiming to combat youth unemployment and digital exclusion.

According to it Better Britain 2013 Responsibility Report the operator made good progress in its plans to improve digital skills of one million people as well as increasing its appreanticship possibilities. A fifth of customers interacting with EE in-store or online have reported an improvement in digital skills, while 160,000 visits have been recorded to its digital skills consumer and business website.

Over a thousand people attended digital skills seasons with employee volunteers of the operator in more than 100 sessions such as its Techy Tea Parties. 138,000 e-safety brochures have been provided for customers via its retail stores.

In terms of apprenticeships EE gave 464 young people employment, with the prospect of that number reaching 1,300 by the end of 2015. Earlier this month the UK’s largest network announced plans to bring 1,000 customer service jobs back to the UK.

Additionally, EE reduced its carbon emissions by 9%, and waste to landfill by almost half (45%). EE CCO Marc Allera and chief corporate and strategy officer Stephen Harris will head up an external advisory board which meets bi-annually and will be made up of ‘business leaders and sustainability specialists’.

EE CEO Olaf Swantee said: ‘Having a positive impact on the communities around us is key to our business. It’s one of the reasons that we pioneered 4G for Britain. By investing in our voice network and delivering superfast 4G services that now reach over 70% of the population – we have enabled the UK to catch up and overtake countries around the world.

‘For us to continue to build this infrastructure, and deliver further benefits to the UK, we want people up and down the country to join us, stay with us, and for our communities to be prosperous. Delivering this will not only be beneficial for our company – but for the country and the people and businesses of Britain too.’


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