Samsung will release its first Tizen smartphone in Q2 as it attempts to decrease its reliance on Android.
The Korean manufacturer is working towards introducing two devices with its own operating system. In an interview with Reuters, Samsung’s senior vice-president of product strategy, Yoon Han-kil, said that Android ‘still needs to be out [Samsung’s] main business’, but suggested that Tizen and Windows may be used to address markets the Google-developed OS couldn’t penetrate.
He said: ‘We had tried to launch (Tizen) with DoCoMo and Orange ... but couldn't because of poor market conditions. We have changed our strategy and will release the phones in a few countries where we can do well.’
It is understood that Samsung is keen for the platform to be a success as it wants its own revenue stream from third-party applications and services.
The first Tizen phone will be released towards the end of Q2, although it’s not clear whether it will hit the shelves in the UK. The company has already used its OS on its new Gear and Gear Neo smartwatches.
In the same interview, Yoon revealed his hopes for Samsung’s new flagship smartphone, the Galaxy S5, stating that he expected better sales than the S4 iteration. He said the new device was selling faster than its predecessor, a welcome statistic for the manufacturer which has seen profits decline for a second straight quarter.
According to Reuters, the S5 is on course to better early sales of the S4. The S4 sold 10 million worldwide in its first month of launch, and Yoon expects the new device to surpass this.
He added: ‘(The S5) is selling faster than the S4 so far, though it's difficult to share specific numbers as we're still at early stages. S5 sales should be much better than the S4.’
‘With the S4, we thought smartphones shouldn't just focus on hardware. They also had to come with a lot of software and services, and that line of thinking did lead us to cram many services into the device. We still feel the same way but this time around, we decided not to put in so many things and only include what the user really needs, so I cut out a lot of services and software.’