Mobile Fun has launched its new user-friendly mobile device accessories website to drive further growth.
The new site is mobile optimised so customers can use their smartphones and tablets when browsing accessories or making a purchase. It was built internally by head of Mobile Fun UK, Alex Ashman, and his team of developers, and took six months to put together.
Mobile Fun MD, Mohammed Hussain (pictured), said: ‘Mobile traffic has been growing steadily over the last 18 months. With close to 30% of traffic generated on smartphones, we see our new optimised mobile site as a way to increase conversions. We predict that mobile and tablet sales will match online sales within the next two years, so the launch of an integrated mobile platform will enhance customer experience and drive further growth.’
Ashman added: ‘To ensure a successful launch, the team has tapped into analytics to monitor conversion rate changes, carried out user testing and gathered customer feedback across the site. We have tailored the mobile user experience to make browsing and buying simple and intuitive - and customer feedback reflects this improvement; it’s as easy to complete a purchase on a smartphone or tablet as it is on a desktop.’
The Birmingham-based distributor has also revealed plans to launch additional mobile sites for international customers within the next six months. The move will provide potential buyers with local language content across Mobile Fun’s portfolio of 8,500 products across 30 international websites.