Facebook reaps benefits of mobile strategy

Facebook reaps benefits of mobile strategy

Facebook’s mobile operations contributed significantly to its impressive Q1 2014 results as active users and advertising revenue increased.

As of March 2014, daily active users on its mobile platform increased 43% year-over-year to 609 million, while monthly mobile active users were 1.01 billion, with an increase of 34% year-over-year.

As a result more than half of the social network’s advertising revenue was mobile (59%), compared to 30% last year. Revenue for advertising was $2.27 billion (£1.35b) overall.

Facebook CEO Mark Zuckerberg said: ‘Facebook's business is strong and growing, and this quarter was a great start to 2014. We've made some long term bets on the future while staying focused on executing and improving our core products and business. We're in great position to continue making progress towards our mission.’

The company also announced that CFO David Ebersman would be replaced in his role by David Wehner after almost 5 years. He will be succeeded on 1 June.

Zuckerberg added: ‘David has been a great partner in building Facebook, and I'm grateful for everything he's done to help make the world more open and connected. David set us up to operate efficiently and make the long term investments we need, and built an incredibly strong team including Dave Wehner, our next CFO. I look forward to working with Dave in his new role.’


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