EE’s 4G customer base mushroomed in Q1 2014 as 889,000 signed up, although its number of total connections fell by 700,000 year-over-year.
The increase saw its base reach 2.9 million, while 5,100 enterprises including Fujitsu, NEC and Europecar also signed up to the service. The UK’s largest operator stated that it wants 6 million 4G customers by the end of this year.
EE’s total number of connections including M2M and MVNO was 30.7 million compared to 31.4 million in the same period last year.
Elsewhere, EE posted 0.8% year-over-year increase in operating revenue, although the figure falls by 1.7% year-over-year after mobile termination rates. Its postpaid base saw a net increase of 214,000 including machine-to-machine connections, while its prepay base was cut by 321,000. Churn was at 1.2%.
Average revenue per user (ARPU) fell by 1% to 5.1% from Q4 2013, falling to 2.2% when taking into account regulatory impacts. Over half of EE’s base (59%) was postpay or business, leading to ARPU six times higher than prepay. Data ARPU increase again by 11% year-over-year to 47%.
EE chief financial officer Neal Milsom said: ‘We are delivering strong, consistent commercial performance and continue to successfully create value through our award winning network. We signed up nearly 900,000 4G customers in a single quarter, with over one in four new customers opting for EE’s exclusive double speed 4GEE Extra plans. In line with our vision to provide the best network and best service, we’re also further improving customer service across all channels to support our long term growth.’