Vodafone has confirmed that its contract customers will not fall foul to unexpected price rises by pledging that fixed means fixed, even if inflation rises.
The promise applies to all Vodafone pay monthly customers, not just those who signed up after the 23 January 2014. Prices will stay as fixed as long as customers don’t go over bundle allowances or call premium or non-geographic numbers. Even inflation fluctuations will not affect pricing once a contract is signed. This will be the case for the entire length of the customer's contract.
Vodafone, however, reserves the right to alter prices of premium rate numbers, texts, calls, data use and non-geographic numbers outside of pay monthly bundles.
The move falls in line with Ofcom’s guidance of keeping pricing steady once deals are made. The watchdog’s ruling also states that if an operator puts prices up customers will be able to walk away from their contract without the threat of termination fees.
If operators don't offer a truly fixed price, they can chose to offer tiered contracts which gives customers the opportunity to effectively agree two prices for two different periods of time, or variable contracts in which the customer agrees with the provider that it has the right to increase its price at their discretion. Providers offering these types of deals must explain all details transparently at point of sale.
Vodafone along with Three are the only mobile operators to pledge that fixed means fixed.
Vodafone consumer director, Cindy Rose (pictured), said: ‘We asked our customers what they thought was fair when it came to charging, and the clear majority told us that it was unacceptable to increase monthly prices during the contract term. So from now on, when you sign up with us, a deal’s a deal, and we promise the monthly price you pay will stay the same for the period of your contract term, provided you stick within your allowance.’