Internet giant Yahoo has acquired the self-destructing mobile messaging app Blink. The terms of the sale have not been disclosed.
The application allows mobile phone owners to share text messages, pictures and audio that will then self-destruct - similar to the popular messaging app Snapchat.
It is being reported that the Blink app will be shut down in the coming weeks.
The seven-person team behind Blink will then move to Yahoo's headquarters in California to work on communication products. The team includes Kevin Stephens and Michelle Norgan, ex-Google employees, who founded the start-up Meh Labs, creator of Blink.
Following the announcement, Blink said they ‘look forward to the possibilities that will come from bringing the Blink vision to Yahoo’.
‘We built Blink because we believe everyone should be free to show the same honesty and spontaneity in their online conversations as they can in person.’
Since taking over as chief executive of Yahoo two years ago, Marissa Mayer has driven the acquisition of around 40 start-ups as the company looks to drive mobile content and advertising revenue.
Along with Snapchat, Blink’s other main rivals include messaging apps Confide and Wickr.
Snapchat is reported to have received an offer from Facebook in 2013 before the social media giant went on to purchase Whatsapp for £11.4bn ($19bn) in February.
Japanese firm Rakuten recently acquired the popular free messaging app Viber.