Vodafone has entered into an exclusive promotional partnership with Netflix, the world’s leading online television network, which will benefit its 4G customers.
This means that the mobile company’s 4G customers in the UK will get a six month pre-paid subscription to Netflix, giving them access to a wide variety of movies and TV box sets. The promotional offer will be available with Vodafone Red price plans over £26 in-store, online and by phone from July.
Cindy Rose, Consumer Director Vodafone UK said: ‘We’re delighted to be partnering with Netflix so that our Red 4G customers can enjoy their favourite TV programmes and films when out and about.'
In the last few months, Vodafone has expanded its ultrafast 4G coverage to 233 cities and towns and hundreds of smaller communities across the UK. Rollout of ultrafast 4G services is part of more than £1bn Vodafone is spending on its network and services across the country this year. That investment comes on top of the £802m that Vodafone spent acquiring the widest portfolio of mobile spectrum in last year’s auction of new capacity by Ofcom.
'There’s no need to mess about finding a wifi hotspot, with ultrafast 4G you can just enjoy your favourite entertainment on the move whenever you want it,' Rose said.
Bill Holmes, head of business development at Netflix, said: 'Netflix is all about giving people the freedom to watch what they want to watch, when they’d like to watch it, on whatever device.'
'This partnership with Vodafone further enhances that freedom to watch while on the go,' he added.