EE has unveiled plans to increase 4G accessibility across the UK including rapid network expansion and the launch of new 4G devices.
The mobile company currently has 3.6m 4G customer and sales have outstripped 3G for the first time. 4G is rapidly changing mobile behaviour, with customers increasing their data usage by 66% in a year.
It is accelerating network rollout in rural areas and on transport routes, as well doubling the footprint of its unique double speed network, meeting the growing demand for consistently fast speeds across the busiest areas of the UK.
In addition to residential zones, EE is focusing on areas of high usage, including airports, roads, and train lines and stations. 47 major train stations and 22 of the busiest airports, from Bournemouth to Aberdeen, are now 4G-enabled, along with upwards of 50% 4G coverage on 50 of the busiest motorways and A-roads. Coverage of major roads in more built up areas, such as the M25 and M62 is greater than 80%.
Olaf Swantee, CEO of EE, said: 'With more experience of 4G than any other UK operator, we have unique insight into how the technology is changing behaviour.' He described EE's mobile devices as like 'mini TVs' with video traffic already making up over half the data on its 4G network. 'We're committed to remaining one step ahead – adapting our network to make 4G available where it matters most, with a focus on more rural areas, transport links and offering our customers the best network experience and great value, innovative devices and plans,' he added.
EE will double the footprint of its unique, high capacity network to 40 towns and cities by the end of the year, allowing millions more customers to enjoy the UK's fastest speeds, and targeting the parts of the country where data usage is showing the quickest growth.
From 28 May, EE is introducing a range of EE-branded 4G broadband devices and plans, designed to take advantage of EE's double speed network. Available on pay as you go and consumer and business pay monthly plans, the devices include the ‘Buzzard’, the UK's first 4G car WiFi and two new 4G WiFi devices optimised for EE's double speed 4G network.
EE are also working on plans to launch the UK's most affordable 4G tablet, the 'Eagle'.
In support of the new devices, EE is also introducing new 4G WiFi plans. A new range of 24 and one month plans will be available, offering a variety of data allowances for unparalleled value and choice. New plans for small businesses will also be available.